Elmo is VERY excited for Santa's visit!
In recognition of our duties as Maker’s Mark Ambassadors, the Booze Dancers received their annual Christmas presents from Maker’s Mark earlier this week. This year’s present was a bottle sweater. While I suppose that I could have put this sweater on a bottle of whiskey, I instead decided to regift the sweater to our dear friend Elmo.
Although the arms and chest fit Elmo perfectly, it was a bit long, but as you can see from the photo, a marginally ill fitting sweater won’t stop Elmo from having a good time! He may Continue reading
G-LO promised it was coming and today it finally arrived. Its been a few months since G-LO nominated me for acceptance into the ranks of the few, the proud, the Maker’s Mark Ambassadors. For the past six-eight years, bourbons have been my go-to elixir. I first started drinking whiskey in 1996 while in France on my honeymoon. Mrs. ROK and I enjoy cycling so we took a Backroad’s trip to the Loire Valley. There we met another couple on the same trip. We struck up a friendship and I noticed each night the husband would end the day with a Jack Daniel’s. One night, I joined him for a drink and Jack Daniel’s on ice became my goto drink.
When I first started drinking Jack, it was bottled at 90 proof. A few years later, Brown-Forman, the company that owns the Jack Daniel’s brand, lowered the alcohol content to 86 proof. I adjusted to this change without much trouble, but in 2004, Brown-Foreman again lowered the alcohol content in Jack Daniels. This time to 80 proof. According to Roger Brashears who has worked at Jack Daniel’s since the 1960′s, “We were just doing what we think most of our friends and customers wanted.” That may be true, but to me, the lower proof also sacrficed the chewy caramel flavor that I had come to enjoy. I was going to have to find a new drink. Continue reading